They asked us for an exciting news generation idea that would guarantee talkability, generate cut through during the Christmas season, and grab the attention of both media and guests – so we took a traditional festive favourite and mixed it with a current techy craze to create the UK’s first Mistletoe Drone, designed to hover around the restaurant and provide seasonal cheer for couples and wannabe couples. After all, what says #togethermas better than a kiss and cuddle under the mistletoe?
We held trials at the busy TGI Fridays Manchester Royal Exchange restaurant – complete with professional drone pilot – and videoed the results.
To support the campaign we conducted research into Brits kissing under the mistletoe (almost half hadn’t – who knew?).
And then we seeded the results with Manchester media, before taking it out across national print, broadcast and online press 24 hours later.